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NBA Star James Harden Does a Cartwheel After Promoting Hundreds of Wine Bottles Inside Seconds Throughout Livestream

NBA star James Harden is feeling the love from his followers in China.

The Philadelphia 76ers guard, 33, offered a whopping 10,000 bottles of his signature J-Harden wine inside seconds whereas showing on a livestream hosted by on-line star Loopy Brother Yang in China on Tuesday, in keeping with NBC Information and CNN.

Within the livestream — which introduced in 15 million viewers (in keeping with state-run Chinese language newspaper World Instances, although different movies urged round 2 million folks tuned in to observe the wine sale) — Yang requested Harden “what number of bottles” of wine he usually offered in a day. In line with each retailers, Harden replied: “Just a few instances.”

Yang then instructed the basketball star to observe what number of wine orders he might make inside only a few seconds in the course of the livestream, per NBC. Harden instructed Yang, “Present me,” as he crossed his arms and sat again to observe.

In line with NBC, Yang instructed viewers, “Prepared? Go!” He may be heard shouting “Cease!,” just a few seconds later in a video shared on Twitter Wednesday.

Harden was instructed that he had offered 5,000 orders — with every particular person order consisting of two bottles and having a price ticket of 436 yuan (or $60) — inside that time-frame, the World Instances reported. This quantities to $300,000 in gross sales.


James Harden together with his J-Harden wine.
Accolade Wines

Harden leapt up and checked a close-by laptop to confirm the numbers after which laughed and applauded. He then instructed the dwell stream viewers “I really like you” a number of instances earlier than an extra 6,000 extra bottles have been added to the order and in addition offered in seconds on the stream. Harden then carried out a cartwheel to rejoice the gross sales.

A consultant for J-Harden wine couldn’t instantly be reached by PEOPLE to verify the gross sales.

James Harden of the Philadelphia 76ers goes to the basket during the game during round two game six of the 2023 NBA Playoffs on on May 11, 2023
James Harden #1 of the Philadelphia 76ers goes to the basket in the course of the sport throughout spherical two sport six of the 2023 NBA Playoffs on on Might 11, 2023.

David Dow/NBAE through Getty



The livestream additionally trended on Chinese language running a blog web site Weibo, the place some followers urged that the basketball star keep in China — the place the NBA is extraordinarily widespread — and even contemplate changing into an influencer, the World Instances reported.

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Harden introduced his first-ever wine assortment in collaboration with Accolade Wines in August 2022. Followers can acknowledge the bottle simply as every label is stamped with a silhouette of Harden’s face, together with his iconic beard.

The model sells a California Cabernet Sauvignon, a California Pink Mix and their newest bottle, a Prosecco. Every bottle sells for $20 within the U.S.


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